About Us

At iloveskiingsale.com, we are riders first. Every product we offer, every conversation we have, and every decision we make is rooted in a deep and enduring love for sliding on snow. We exist for one simple reason: to connect fellow snowboarders with the gear that lets them ride at their best, season after season.

Our story begins with a simple observation. Snowboarding is not just a sport. It is a way of moving through the world, a lens through which winter becomes an endless playground, and a community that welcomes anyone willing to strap in and stand sideways. That spirit was born in the mid-1970s, when a man named Jake Burton Carpenter quit a conventional life to follow a gut feeling that sliding on snow could become something more. He built boards by hand, gave lessons, organized events, and fought for snowboarders to be allowed on chairlifts when resorts turned them away. What started in a Vermont barn grew into a movement that changed winter sports forever.

That pioneering spirit is the foundation of everything we champion here. We believe in gear that is built by riders, for riders. We believe in products that are tested relentlessly on real mountains, in real conditions, by real people who push themselves and their equipment to the limit. The brands we feature share this obsession. They do not chase trends. They chase progression—listening to the community, iterating on designs, and refusing to accept that “good enough” is ever truly good enough. From innovative binding systems that eliminate the need to bend over in the snow to board constructions that blend lightweight performance with lasting durability, the gear we bring to you is the result of decades of rider-driven refinement.

But great gear is only part of the story. What makes snowboarding truly special is the culture around it—a culture built on fierce individuality, a do-it-yourself ethos, and a communal passion for the unconventional. We celebrate that culture. We celebrate the first-timers figuring out how to link turns, the park riders sessioning a feature until sunset, the backcountry explorers chasing untouched powder, and the weekend warriors who simply love the feeling of cold air and fresh snow. Snowboarding belongs to everyone who feels that pull. Our role is to make sure the right equipment is within reach, so nothing stands between a rider and the mountain.

We are also deeply committed to the idea that this sport, and the places where we practice it, must be protected. The mountains are not just our playground; they are our home. That is why we align ourselves with brands that take environmental and social responsibility seriously—brands that work to reduce their footprint, source materials thoughtfully, and ensure that future generations can experience the same joy we do. Sustainability in snowboarding is not a marketing angle. It is a necessity. Without healthy winters and accessible mountains, there is no sport to love.

Community is another pillar of who we are. We believe snowboarding is better when everyone feels welcome. Whether you have been riding for twenty years or you are strapping in for the first time, whether you ride in the resort or in the backcountry, whether you are drawn to the park, the pipe, or a quiet groomer at dawn—there is a place for you here. We are not here to gatekeep. We are here to share. We are here to help you find gear that fits your riding, your style, and your goals, and to be a resource you can trust as you grow in the sport.

Our name, iloveskiingsale.com, reflects a simple truth: we love the search for the perfect setup, the thrill of a good find, and the satisfaction of knowing your gear can keep up with your ambition. We are enthusiasts, not just retailers. We ride. We research. We test. We talk to other riders. We pay attention to what works and what does not. And we bring that knowledge to you in a straightforward, no-nonsense way.

At the end of the day, we are here because snowboarding gave us something irreplaceable—a sense of freedom, a connection to nature, a community of people who understand why we voluntarily spend our winters cold, tired, and grinning from ear to ear. We want to pass that feeling on. We want to help you find the gear that makes your best days on snow even better, and to be a small part of your journey on the mountain.

We ride together. We always have. And we would not have it any other way.